OVERVIEW : Advertising is a form of mass communication aimed at brand building that combines visual and audio medium to fetch attraction from public. Advertising is intended to influence and persuade general public to initiate the action which benefits the company. It involves creation of any artwork and presented through several mediums like newspapers, magazines, television, radio, outdoor and world wide web. If you are highly creative with the ability to think out of the box then advertising career can promise huge monetary rewards for you.
JOB DESCRIPTION : Degree in advertising along with a high talent to express creative ideas will open up several job roles for the professionals. Some of the common careerroles include graphic designers, illustrators, copy writers, art directors etc. Most of the advertising professionals mainly work with the marketing and public relations departments of business organizations.Designing an advertisingcampaign could be an extremely creative step because it attempts to generate attention of a target market.
Designing the campaign would be the first start by identifying the potential customers and choosing an appropriate form of media. Graphic designers use computer software and other applications to design the advertisements. Applying unique themes, selection of fonts etc are decided and developed by the designers. Selection of media would be decided based on themarket strategiesand considering the ease in accessibility of targeted marketed by clients. Developing a unique slogan or image will brings strong attention from the public and provides a correlation between the brand and public. Copywriters will be responsible for creating such caption texts and slogans that will be used in the advertisements.
JOB OUTLOOK : Advertising career offers lucrative job options which assume greater significance in today's knowledge based world. It guarantees an enduring career as far as new products and services are launched into the market. New products essentially need more marketing efforts which means more advertising campaigns. Thus advertising is a dynamic field offeringcareer opportunities across the globe. Increasing use of internet and electronic publication will create new job spaces for the advertising and design professionals.
EXPECTED JOB GROWTH :According to the U.S. Bureau of Labor Statistics, employment opportunities of graphic designers are expected to increase by 13 percent and that of art directors by nine percent during 2010-20.
SALARY : Occupation -Graphic designers - Art directors ELE - Bachelor' Degree -Bachelor' Degree MAW(2010) - $43,500 - $80,630