Publishing giant Amazon developed a tool for publishers and bloggers to market books, but in the process it may have empowered teachers to turn non-readers into lifelong readers. Kindle Instant Preview is helping educators bring books to life for students, and Instant Preview just might inspire even the most reluctant readers to dive into a book, once they peruse it from their tablet or mobile device. In this episode, Mark Barnes shares the Secret Sauce inside Kindle Instant Preview, which gives website and blog administrators the ability to embed any book on a web page or blog, so a preview of the book will appear there, making instant reading a one-click experience. But how does this rescue reluctant readers? Listen now to unveil this powerful secret that, according to Barnes, even Amazon doesn't completely understand. Learn more about Kindle Instant Preview at http://ift.tt/1UpfN4a.